Advertising on Facebook

Since Diapers.com changed the price per referral, there have been three consecutive days when one has used the referral code. As of today, the advertising campaign with Google adwords has been profitable. Therefore, I will be testing clicks per impression on Facebook for a week. The daily budget will be $2.

Adwords continued with additional $30

I was shocked this morning when I saw the diapers.com referral credit jump from $6 yesterday to $11 dollars today. Low and behold... diapers.com raised their credit from $1 to $5 for every new referral. I was prepared to cancel the adwords campaign because it was not profitable. Assuming the campaign maintains its current performance, I should make about 100% of the money invested into the adwords campaign.

Adwords temporarily stopped.

After investing $20 into adwords for the zazzle store and the diapers.com blog, I have decided not to continue with adwords for now. When one searches "save on diapers", my site is the second popular on google. I wish I knew how to duplicate that. Since as of now, my total revenue is only $7.54, I will reevaluate the use of adwords later.

New postings

Created two lenses on squidoo; the first one provides the diapers.com promo code SAVE10DLRS. The second provides the results, findings, and recommendations from a survey which assesses whether fan clubs are a good way to market one's zazzle store. To see the results, click here.